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Microsoft’s Windows is a barefaced reproduction of Apple’s Macintosh. You can deliberate whether that’s factual. You can’t, however, dispute that it’s not conventional perception, wisdom: Apple has even comic story about it in product launches. But it may be the conventional wisdom of a time that’s passed. At the moment that we be familiar with what Apple is doing with OS X 10.8 Mountain Lion, due this summer, we can compare it to Microsoft’s approach with Windows 8, arriving sometime this year. In fact, the two companies’ upgrade strategies couldn’t be additional different.

Between Lion and Mountain Lion, Apple is revising OS X with suggestions and ideas borrowed from iOS: the Launchpad, the App Store, full-screen mode, AirPlay, Messages, Notes, Reminders and much more. It’s also making iOS-like gesticulations, which you perform on Macs’ oversized touch pads, increasingly significant. But for all the sweeping iOS pressure, Apple is leaving a lot of material alone. OS X’s Dock, desktop, menu bar and windows are largely untouched in Mountain Lion. That’s both good and bad: They remain entirely recognizable, but you might be apologetic that Apple didn’t provide them extra TLC if the company’s fascination with iOS-ification doesn’t request to you. 

And then there’s Windows 8. With the touch-centric Metro interface, Microsoft is starting from scratch. It’s built a thoroughly innovative look and sense and added new features, and expects developers and users to make an enormous jump forward. Support for old-school Windows is still there, but it’s been shunted off to one side. It’s a essential acknowledgement that Microsoft couldn’t merely do away with the Windows we’ve known for 26 years overnight. 

Dissimilar approaches:

It’s not tough to figure out. Apple and Microsoft may have competed in the PC market for decades, but they discover themselves in incredibly different positions in 2012. With the iPad, Apple is as well-positioned for a post-PC world — or as a minimum a world in which “PC” means and signifies something new — as any company on the planet. It doesn’t require reinventing OS X. It almost certainly isn’t frightened by the outlook of an epoch in which Macs are less significant than they once were. It can comfortably maintain that Macs are healthier without touch screens. 

Microsoft, alternatively, has been so full of activity being PC-centric that it seemed unwilling to contemplate the prospect of a post-PC age until recently. The Tablet PC failure. Windows Phone, as good as it is, hasn’t up till now caught on. If a consequential percentage of Windows users abandon it for something else, it would be dreadful news for Microsoft’s bottom line. So the company is reinventing Windows as a post-PC product, in a astonishingly aggressive way. If the PC of the future is a touch-screen device that might not have a physical keyboard, Microsoft wants it to run Windows and it’s enthusiastic to modify everything about Windows to make that realism. 

There are no guarantees that it’s going to work — a heck of numerous people won’t even abandon Windows XP — but it’s a courageous and ingenious move. Here’s another bit of conventional wisdom: Apple is bold, and Microsoft is conservative. With their strategy for their aging PC platforms, though, that’s no longer precise. Apple is giving OS X careful squeezes and push. Microsoft is trying to take Windows-8 places where no conventional operating system has gone before. It’s going to be attractive to observe how it all develops over the next few years. 

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Cisco Systems Inc has challenged EU permission and clearance of Microsoft Corp’s attainment of Internet voice and video service Skype at Europe’s second highest court, saying the commission should have put hard and tougher conditions on the agreement. ”Cisco does not against and oppose the merger, but believes the European Commission should have placed conditions that would ensure greater standards-based interoperability, to avoid any one company from being able to look for to control the future of video communications,” Cisco said.

Cisco launched its appeal in the EU’s General Court in concert with Italian fixed-line and voice over Internet protocol (VoIP) telephone provider Messagenet SpA, a Skype opponent. Microsoft said it was confident the decision would stand up on appeal. ”The European Commission carried out a comprehensive investigation of the acquisition, in which Cisco actively participated, and approved the deal in a 36-page decision without any conditions,” a spokesperson said. The Luxembourg-based General Court generally backs the Commission in antitrust cases, but it has on event overturned decisions. On the other hand, challenging the Commission’s decisions in EU courts is precarious, with the last successful appeal dating back to 2002. 

“It is an enormous uphill battle; there has only been one successful appeal by a third party against a merger cleared by the EU Commission, but if the companies can raise good arguments, it may stand a prospect,” said an antitrust lawyer who declined to be named because of the sensitivity of the case. The court, known then as the Court of First Instance, annulled in 2006 the Commission’s clearance of the 2004 merger between the Sony Music and BMG record labels after a challenge by Impala, an independent group of music producers. Nevertheless, Europe’s highest court subsequently overturned the ruling. 

Cisco said it has asked for the court to expedite the process, which would still run to about a year. Cisco, whose core business is routers and switches that manage the Internet, is betting on future development, growth in video, which Chief Executive John Chambers has said will be the future of communication. Cisco argued that Microsoft’s plan to integrate Skype solely into its Lync Enterprise Communications Platform could confine businesses that desire to reach Skype’s 700 million account holders to a Microsoft-only platform. ”Imagine how complicated collaboration would be if you were limited to calling people who only use the same carrier or if your phone could only call certain brands and not others,” Cisco said. 

According to Cisco, interoperability between devices and systems is key to speeding up modernization, creating economic value and increasing alternative for users. The video communications market is also incredibly profitable, with double-digit growth expected to continue through 2015, according to Infonetics research. Microsoft gained EU endorsement, approval in October last year to buy Skype for $8.5 billion in its largest-ever acquisition. Investors initially questioned the perception of Microsoft’s acquisition, especially its high cost tag, but have been warming up to the decision, thinking Microsoft would be making a smart move buying advanced communications technology it could put into its products, together with acquiring a ready base of users. 

Skype, which appointed ex-Cisco manager Tony Bates as its chief executive officer in 2010, popularized the VoIP method of using a computer as a telephone. It is the apparent leader in the market, with 145 million users who sign in as a minimum once a month. The European Commission has said it did not observe and see any contest concerns arising from the agreement because there were plentiful players in the market, including Google Inc. The US Federal Trade Commission cleared the deal in June. (Reuters).

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